This is a guest post by Matthew Winn:
One of the more useful skills I’ve learned in the past couple years is growth curve analysis (GCA), which helps me analyze eye-tracking data and other kinds of data that take a functional form. Like some other advanced statistical techniques, it is a procedure that can be done without complete understanding, and is likely to demand more than one explanation before you really “get it”. In this post, I will illustrate the way that I think about it, in hopes that it can “click” for some more people. The objective is to break down a complex curve into individual components.
One of the more useful skills I’ve learned in the past couple years is growth curve analysis (GCA), which helps me analyze eye-tracking data and other kinds of data that take a functional form. Like some other advanced statistical techniques, it is a procedure that can be done without complete understanding, and is likely to demand more than one explanation before you really “get it”. In this post, I will illustrate the way that I think about it, in hopes that it can “click” for some more people. The objective is to break down a complex curve into individual components.



